AW Kids Staples

MamaOwl Edit

Many of the pieces in this edit have quietly formed the backbone of my children’s wardrobes. I’ve been shopping with MamaOwl since I was first pregnant almost a decade ago, drawn to the kind of quality that endures -natural fibres, timeless shapes, and thoughtful design that grows with a child rather than against them.

These are investment pieces -not things to buy in bulk, but to choose slowly and intentionally. I add just a few items at a time, thinking about sizing and care so they can be lived in, loved, and eventually passed down, passed on, or sold.

My kids may not have a huge variety when it comes to cool weather clothing, but what they do have are great-quality, weather-appropriate staples that make sense for real life. They’ve helped my kids learn to dress themselves, to reach for what feels comfortable and practical -and that’s something I’ve always valued.

This isn’t a sponsored post, but it does include affiliate links, which means I may earn a small commission if you decide to purchase.

This edit utilises affiliate links.

There’s no such thing as bad weather, only bad clothing.

Scandinavian saying
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google