Hi -I’m Africa Daley-Clarke. I’m a writer and published author exploring sustainability, design, and the thoughtful choices that shape how we live at home -from mindful interiors and slow fashion to second-hand culture and social justice.
I moved to the Kent coast over four years ago with my husband and our children -three at the time, now four- and this landscape continues to influence the way I think about space, belonging, and resourcefulness.
Before writing full-time, I spent twelve years working in high-profile fashion retail, and later moved to managing a renowned interiors showroom. Those years taught me how people live with objects -their emotional pull, their histories, their everyday habits- and they continue to shape my approach to both design and storytelling.
The Vitamin D Project is the name of my long-running body of work: a place where I use writing and imagery to open up honest conversations about the politics that sit beneath our choices. Sometimes confronting, always grounded in lived experience -and held, thankfully, by a community that shows up with care.
If you follow along on Instagram (@africadaleyclarke) or on Patreon, you’ll find practical guidance on cultivating a home and wardrobe slowly -with intention, sentiment, and patience. Buying second-hand isn’t always the cheaper route, but it is often the richer one.
This website gathers pieces that reflect my approach to sourcing -items that are easier to access and don’t require the long search that second-hand sometimes does. It also houses my newest project, Yard Cloth: a small, independent studio creating slow, functional clothing from natural fibres. Yard Cloth is a natural extension of everything I care about –usefulness, longevity, materials that breathe, and a quieter kind of beauty.
You can also buy my book here, which remains the most supportive way to do so.
This website uses affiliate links to keep the platform cost-neutral. If you choose to make a purchase through those links, I may receive a small commission at no extra cost to you.
I receive a high volume of emails and can’t respond to everything, but for commercial enquiries you can reach me at contact@thevitamindproject.com. I’m always open to thoughtful feedback on how this space can evolve.
Thank you for being here.
